People STILL use CDs and therefore the music industry have found this modern way of attracting customers to buy Digipaks, as it usually contains a few surprises here and there (artwork etc).
However these are usually targetted at those people who are still finding it hard to download music and prefer a tangible copy of the music as well as encourage people to buy music instead of illegally downloading them.
We were also introduced to the conventions of a digpak which include things like :
- Text - usually consisting of 2-3 fonts to ensure it isn't too overwhelming and makes it more simple and prefessional
- Track Listing - List of the Tracks usually at the back of the cover
- A Main Image - this is usually an image of the artist or an image the song is related to in some way, or even an image to convey a message.
- Logos - Record company logos are very common and is usually placed at the back of the cover near the barcode.
- Promotional stickers most likey to be used if an artists has an upcoming or has recently been on tour
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