Evaluation 4

From the feedback from the audience I have learned many things. On the whole the audience seemed to enjoy our music video, the main positive point we received was that we used the mise en scene very well and cut to the beat excellently and this helped to appeal to our genre. I feel these comments are appropriate as we worked very hard on making sure the mise en scene would contrast the background and this was reflected in the audiences feedback as they appreciated the mise en scene. One of the main criticisms was the we didnt use enough angles throughout our music video. This is a very fair point and on reflection I feel I should definitely have used more angles. I probably could have used angles from the sides more often and tried to use more of the moving camera. However, one of the main reasons we didn't use lots of angles was the idea behind our music video which was to be different from mainstream videos and be quirky. But I now feel after receiving the feedback that we should have used more of a moving camera and tried to include more camera angles. The feedback also makes me feel like we should have been more flexible with our idea and this would have led to us using different angles.

Evaluation 4

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Evaluation // Question 3: How did you use media technologies in the construction and research, planning and evaluation stages? - Part 1

Throughout the entire process of creating a music video, I used a range of different of technologies to help research, plan and create my groups music video.

Evaluation question 3 on Prezi

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

My advert is very effective in relation to my video, the clear links are the the very simple dress code and emotionless, laid back attitude of the artists. Throughout our music video the dress code remains very basic and is not extravagant, also the artists are not performing the song by moving around putting lots of effort in to it. This is reflected in my advertisement as both artists are leaning on a wall which is a clear link to the laid back attitude from the video. Also both artists reflect the emotionless attitudes that where displayed in the video, both artists are not showing any specific facial expressions in the advertisement which is a constant element in our video. The black and white effect helps to keep the image seemingly simple which is another recurring element of our music video. This also would be very appealing to the indie genre's audience, as the audience are famed to prefer non-mainstream products. This was a strong motivation behind my advertisement and this was one of the main reasons for the black and white design and also why I tried to keep the advert simple but different. A typical aspect of the indie genre which an indie audience would look for would be to have a certain quirkiness which is not so apparent in most mainstream songs and most genres. This was another reason for the black and white advert as it is quite uncommon in the music industry, also most adverts from other genres show artists in special poses or in extravagant outfits but my advert challenges those conventions and shows the artists in relatively average clothes in a relaxed pose. This would make the advert very appealing to the target audience as these are the conventions of the indie genre and also it is not mainstream which is another aspect of the indie genre.

My CD cover has many links with the music video which the advertisement also has, the images are all black and white which emphasises the simplicity and the non-mainstream elements of the indie genre, which are both elements of the music video. Furthermore the cd cover shows the quirky style which appeals to the target audience of the indie genre, through the image of the hand and the black and white effect. This quirkiness is also apparent in the music video as the music video shows a lot of different effects through the jump cuts and the sliding images which aren't typical aspects of most genres and this quirky idea also is a strong convention of the indie genre and so would appeal to the audience. 

Evaluation Question 3

Evaluation question 3 on Prezi

This is a video of when we used final cut to edit our music video it took a lot of time and effort as final cut was a tricky programme. But it was very important for editing especially considering our idea which needed lots of very specific cuts. Also the the sliding images was another reason why final cut was a vital technology during the production process.

This is our animatic by the end of the production of our music video a lot of our original ideas from the animatic stage had changed, but I do feel all of those changes were for the best.