Sunday, 29 January 2012

Evaluation // Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?



For the genre of our music video, we chose Indie. This particular genre doesn't really have a fixed video style, although they do tend to be mainly performance based, with other elements added.

With our video, we didn't challenge the conventions of the genre and we didn't exactly stray from them either, we just added our own twist to it. In my opinion, I think we used far more cuts and costume/location changes than most videos of this genre.


We had quite a few influences for our video, the main ones being You Me At Six and Two Door Cinema Club (the band we used as a base).

We chose You Me At Six because we loved their camera work. I think they use a wide variety and it works well with the lyrics and the overall genre 


Throughout this video, there are constant changes in the camera, with close ups of the lead singer and of the instruments (like ours).

With Two Door Cinema Club, I think we used elements from most of their videos because they work so well with the genre. In particular we used this one:


We used the element of rapid cuts, but tones them down slightly, although there were small sections where we did use rapid cuts.


We also took the element of wearing suits from The Wombats video 'Techno Fan'







With my ancillary products, I personally don't think they match as well as what they should do, but that is purely down to lack of proper in depth research, though they do work well.

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