When we started the planning process we wanted to make sure our music video was unique, different but also wanted to fit in with conventions of the indie genre, we did this by using similar camera shots with quirky editing and quirky mise en scene which is a convention of the indie genre. The unique idea we had was for different costumes in different places but then we altered this to contrast our costumes with the places we were filming to make sure we also challenged some of the conventions. For example we used pyjamas in a business area and we used suits on a roof top with flats in the background.
The main influence behind our music video was 'something good can work' from Two Door Cinema Club, they used very fast cuts which where cut to the beat. Also the background colour also changes along with the artists moving all over the screen, the main difference is the changes in costume we use throughout. Also the camera is very still in this music video and stays at the same distance we also took this idea and applied it to our music video but we did include some moving shots and some broke the screen into four to give us a different element to our music video.
This is another media groups music video we came across on youtube it was very helpful as it taught us how to move the camera in a special way. We decided to use this effect to conclude our music video and it seemed very effective.
We also used an idea from another Two Door Cinema Club song our idea was to use a female in our music video that the song is directed towards. This would give our music video another element and also fit the conventions.
Our digipak is quite conventional as it is simple and quirky which is very similar to the kooks album cover. Both our album covers are black and white with stand out text. We also used our black and white theme throughout, our quirky image of the hand also matches the genre.
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