Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

My advert is very effective in relation to my video, the clear links are the the very simple dress code and emotionless, laid back attitude of the artists. Throughout our music video the dress code remains very basic and is not extravagant, also the artists are not performing the song by moving around putting lots of effort in to it. This is reflected in my advertisement as both artists are leaning on a wall which is a clear link to the laid back attitude from the video. Also both artists reflect the emotionless attitudes that where displayed in the video, both artists are not showing any specific facial expressions in the advertisement which is a constant element in our video. The black and white effect helps to keep the image seemingly simple which is another recurring element of our music video. This also would be very appealing to the indie genre's audience, as the audience are famed to prefer non-mainstream products. This was a strong motivation behind my advertisement and this was one of the main reasons for the black and white design and also why I tried to keep the advert simple but different. A typical aspect of the indie genre which an indie audience would look for would be to have a certain quirkiness which is not so apparent in most mainstream songs and most genres. This was another reason for the black and white advert as it is quite uncommon in the music industry, also most adverts from other genres show artists in special poses or in extravagant outfits but my advert challenges those conventions and shows the artists in relatively average clothes in a relaxed pose. This would make the advert very appealing to the target audience as these are the conventions of the indie genre and also it is not mainstream which is another aspect of the indie genre.

My CD cover has many links with the music video which the advertisement also has, the images are all black and white which emphasises the simplicity and the non-mainstream elements of the indie genre, which are both elements of the music video. Furthermore the cd cover shows the quirky style which appeals to the target audience of the indie genre, through the image of the hand and the black and white effect. This quirkiness is also apparent in the music video as the music video shows a lot of different effects through the jump cuts and the sliding images which aren't typical aspects of most genres and this quirky idea also is a strong convention of the indie genre and so would appeal to the audience.