I believe that the combination of my main product and ancillary texts are very effective in what I was trying to deliver. Both products hit the main denotations and connotations of an indie band, as both products fit into the indie genre.
For an indie band the video is normally all about performance, you don't normally have fancy special effects or story lines. So from the outset we knew that performance was going to be the main basis for our video and i believe we delivered the performance quite well. The reason that our audience would be able to link our to products is because we are in both of them, this may seem a simple answer, but for an indie band it mostly about what you look like and the style that you are. So in the video we wear different styles of clothing to contrast genres in different locations, however on my ancillary product we wear clothes that are truly us, that is what we look like on a daily basis, because we portray that we are cool, and just guys who write and perform music. Indie bands do not need to make themselves try to look special like lady gaga by wearing a fish, indie bands relate to their audience by just being normal everyday people, and we show this by the clothes we wear in our ancillary products.
Another thing that links our music video with ancillary product is one of our costumes. In the video we do wear indie clothes, however it is not a main focus point because we were trying to contrast costume with location so the indie costume did not stand out so much. But it is still there, so the audience would still see that costume and as we sing indie music they would assume that is our regular attire, then when they would look at our ancillary product they would see us in similar clothing to one of our costumes, and be able to confirm their thoughts on the indie style that we were trying to portray.
I believe our target audience would be attracted to both of our products as they would like the quirkiness about it, they would find it a bit more interesting to look at than just a normal performance video as their is another aspect to concentrate on which is the changing of costume and location, I believe they would find this quite enjoyable to see an indie band contradicting different genres with their clothes as it can be quite comical and enjoyable. Moreover the ancillary products would attract them because they would be able to see us in our true style, they would see us as being quite cool and be able to relate to us as a band because we are just normally people.
The pictures on the left is a comparison between my music video and front panel of my album. As you can see the two costumes are similar in style, they both are something that and indie band would wear to show what genre of music they belong to. The indie attire was only one of our costumes in the video so that the audience could see what we truly are and what you would expect the band to be wearing when performing the song we performed. This is why i think they work well together, because even though our video is a performance video in loads of different costumes, you can still relate the two by one of the costumes we wear.
These two pictures are a comparison between my advert and a scene in our music video. In this particular scene we were wearing pyjamas, this is where we contradicted what a indie band would actually wear, contrasting the mise en scene with our location, because you do not normally see an indie band playing their guitars in pyjamas next to a fountain. They do not link on first site but the wearing pyjamas was part of doing something different that indie bands do to make their video for interesting to watch. It was us making fun of ourselves and being able to laugh at ourselves, and you can relate the two enough from other costumes we wear.
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