This was my favourite music video due to the realistic and believable feel to the video and song. Also the different locations and the cuts to the 'book of rhymes' when he mentions it which is a god illustration and narrative. This video would be aimed at young people mostly black due to the hip-hop genre. The attire of the student representing the artist was perfect and made me feel I need to make sure the mise en scene in my video is perfect. The key thing I have taken from this video is to use something iconic and different in this video it is the fish eye lens. The representation and message was strong too as when the lyric 'the world is yours' comes on young people who would usually not be looked at in such a positive light appear.
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