Music videos are still imortant for an artist to be successful in todays market, as they can play an important role for the image of the band or artist, and with the internet they can be seen by a bigger market. For me the best music video that i have seen out there is Vampire Weekend - A Punk.
This is a great music video fore many reasons, one of the main reasons it is so great to me is because it is made on a lower budget than the big pop artists make their videos, but yet it is still smarter and better than most of the videos that have big budgets. Instead of spending loads of money the record company used footage of the band performing as sped up stop-motion figures, simulating winter and underwater scenes during the performance. Despite the band being sped up, they never miss an upstroke beat.
Even though vampire weekend is not a very popular band, because the video was so smart and inventive it managed to get 18million views, and 50,000 likes. This increased the bands initial popularity by having such a good video. As you can see from the picture on the left, they attempted to simulate an underwater scene, instead of paying loads of money for underwater cameras and special effects; they just put a blue filter in and put fish on the end of their fingers. In my opinion this works better than doing a real underwater scene, because if they did do a real underwater scene it would not have fitted with the rest of the video and by doing this i think it makes it more entertaining because we would no what we are getting with a real underwater scene, but by doing this it makes it gives it comical value and makes the video funnier to watch.
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