Monday, 3 October 2011

Research - Summary Of Vernallis Theory

Black Eyed Peas - My Humps

The main points of her observations were:
  • The usual rule of 'continuity' editing (like in tv dramas and films) are broken in order to catch the attention of the audience and to fit alot of information into a 3 minute video,  for love song storys etc.
  • Edits will be made extremely obvious to draw attention to certain images portrayed by the lyrics, in this music video for example her 'humps' are exaggerated/emphasised.
  • Jump cuts are used more often than usual, and often used to make the video seem linked to the song (sync)
  • A Master Shot (base track) is usually used to give the video structure.
  • Camera moves with the music.

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