Black Eyed Peas - My Humps
The main points of her observations were:
- The usual rule of 'continuity' editing (like in tv dramas and films) are broken in order to catch the attention of the audience and to fit alot of information into a 3 minute video, for love song storys etc.
- Edits will be made extremely obvious to draw attention to certain images portrayed by the lyrics, in this music video for example her 'humps' are exaggerated/emphasised.
- Jump cuts are used more often than usual, and often used to make the video seem linked to the song (sync)
- A Master Shot (base track) is usually used to give the video structure.
- Camera moves with the music.
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