Carol Vernallis studied camerawork and editing very closely in music videos. Whilst doing this, she observed that edits in music videos come much more frequent than they do in film and many stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.
These are the main points of her observations:
- The usual rules of 'continuity' editing (editing usually found in classic broadcast fiction) are broken in order to draw attention to what is on screen
- Edits may be really obvious to draw attention to themselves, such as wipes and special effects added
- The is an often use of jump cuts
- A master shot (base track) is used frequently to give the video a structure
- The camera may move in time with the music
Here is an example of a video that supports her theory.
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